Richard Montañez's Flamin’ Hot Cheetos Idea

by Duncan

We love this story, reported by the Kansas City Star here:

Richard Montañez was an employee at the Frito Lay plant in California back in 1976 when he invented a new spicy Cheeto, eventually named Flamin Hot Cheetos. He tried calling up the CEO and surprisingly got a meeting and eventually his idea came to fruition and a major product line for Cheetos/Pepsi was born.

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