Nike have unveiled a new product - the Nike CR Mercurial Vapor Superfly III, which apart from having a noteworthy (bad) name, has something else that's quite unusual and innovative about it.
Nike have designed the shoe with a type of camouflage on it, designed to trick opposing players into thinking Christiano Ronaldo (who will wear the shoe) is going to turn a different way.
In an interview with ThePostGame.com Nike designer Andrew Caine said "If you are a defender looking at Cristiano, you are going to visually see which way his body is going to move to combat him. So the idea of having a play on the visual makes it a little bit more difficult to understand and read the body's moves to see where he will go. Visual deception is the play on this one."
Healther Saunders; ECITB Product Dev. ManagerBook a Demo