Big company innovation: Keienburg's greener, cheaper soft drink 'cans'

Packaging Europe reported on German manufacturing giant Keienburg's innovation in soft drink packaging. The body of the 'can' is made of a 'patented multilayer beverage board which has been developed to be used for every kind of beverages'.

The cost of the production of the cardboard cans is estimated at 30% cheaper than the costs of aluminium cans, which means its a winner on both production and materials cost.