'Made to Stick' - how to make your ideas stickier

"So, a good process for making your ideas stickier is: (1) Identify the central message you need to communicate—find the core; (2) Figure out what is counterintuitive about the message—i.e., What are the unexpected implications of your core message? Why isn’t it already happening naturally? (3) Communicate your message in a way that breaks your audience’s guessing machines along the critical, counterintuitive dimension. Then, once their guessing machines have failed, help them refine their machines."

...browsing through my Kindle notes I spotted this clipping. I guess Vetter's users don't need to think so deeply about their idea the first time you submit to Vetter's electronic suggestion box. The just need to get it in there, get people rating it and get it vetted through to the team leader. After that, the ideas can be made 'stickier', boosting the chance they'll be implemented.