I love this business suggestion, gotten from an employee working in Brazilian marketing company Groupo Four Media. The employee spotted that after drivers grab the ticket from the machine when entering a parking lot, they often place the ticket in their mouths.
So the suggestion is that businesses who sell food or perfumes might want consumers to smell their lovely products aroma rather than the usual unnatural smell/taste of a ticket. This is an excellent example of the type of creativity that goes on in an organization that encourages employees of the business to make suggestions.
It reminds me somewhat of the First Flavor's Peel n' taste marketing solutions:
Peel 'n Taste® is the innovative and cost-effective sampling system that provides consumers with a sensory sampling experience via flavor strips that replicate a brand's taste and aroma.
Hundreds of ideas flow through Vetter each day, why not see if your employees have a suggestion like this one, give Vetter a no risk trial today! You can call us ( +1-415-830-3767 ) or use the chat window down in the bottom right to find out more.
Healther Saunders; ECITB Product Dev. ManagerBook a Demo